It could be used for anything else.
Tesla’s upcoming pickup truck has likely a name. The trademarks for Cybertruck and CyBRTRK were filed by the automaker with the United States Patent and Trademark Office. This filing also includes a proposed logo design.
Elon Musk has called Tesla’s electric pickup truck the Cybertruck in his personal Twitter stream. Combining these trademarks, it is almost certain that the brand’s next model will bear some variation on this name.
We’ll find out more about the long-awaited pickup truck on November 21st when the brand unveils it in Los Angeles, California. It will be available alongside the Model S sedans, Model X crossover SUVs and Model Y sports cars, as well as the Roadster second-generation. The Cybertruck, or CYBRTRK, seems to be forgoing the brand’s traditional naming scheme which includes the words “Model” and followed by a number.
The Ford F-150 is America’s most popular vehicle, and Rivian and Bollinger are also entering the market. It is unclear if the brand will target mass markets with an F150-like lineup of models and a reasonable starting price, or if it will follow the lead of Rivian by offering a more luxurious-leaning offering. We’re excited to see Tesla’s pickup truck on the road next week in LA, regardless of its name.