Ford will unveil the mystery model June 23.
Jim Farley, Ford CEO, has joined the teaser train to see the Ford EV debut at Goodwood. The tweet below contains a short video that shows glimpses of an SUV or van. This would be in line with Ford Pro, which focuses on commercial and fleet cars.
Ford used social media to tease the possibility of “something electrifying” from the company on Thursday. Ford of Europe posted the post. The Blue Oval will be displaying that electrifying thing at this year’s Goodwood Festival of Speed. Ford Performance reposted the tweet. Although the video doesn’t reveal much of what we’ll be seeing later in the month, it does showcase a large lighting element that seems to extend across the front.
A white Ford Performance-branded helmet is also shown in the video. The Ford logo is visible on the chin. It also has the bold, big “PRO” branding below it. A closing title card features the Ford Pro branding. Ford Pro was launched in Europe earlier this year for its commercial vehicle customers. Ford created this digital service called Pro to simplify the management of commercial fleets.
Ford is attempting to electrify its fleet and expand its commercial vehicle business. Last month,Ford of Europe Support
The continent will ban ICE vehicles by 2035. The company plans to launch five all electric commercial vehicles by 2024. Ford teased the lineup last week, but none of them have lighting signatures comparable to the one in the teaser video.
The narrow, thin-looking lighting element appears detached from the headlights to either side. Although the bar is divided into three parts, they are designed to appear as a single, continuous element. This contrasts with the front of the E–Transit Custom, which clearly marks the line between the three light bars. There are some similarities between them in their styling. The video’s rest doesn’t show much, except for a few hints of sheetmetal in background.
Ford’s plans for the festival are not far away. Ford has announced that it will unveil its new model at the Goodwood Festival of Speed on June 23, just weeks away. Ford has a long history of producing high-performance vans for promotional purposes. Perhaps it’s time to make another Ford Supervan to show the future of all-electric commercial vehicle. We will be keeping an eye out for Ford’s debut.